How to Create a Recognizable Brand Voice

That's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.

Content MarketingRachel BurnsFebruary 11, 2015brand, branding, brand voice, copywriting, writing, writing for the web, business writing, business services, content marketing, marketing, advertising, logos, voice, the content chop shop

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Traditional marketing talks at people.

Content marketing talks with them.