Just do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.
Read MoreAs an entrepreneur in the competitive world of businesses marketing services, I often feel at a disadvantage.
I’m not a competitive person. I was never into sports as a kid, although I was active and spent most of my time climbing trees and swimming. When I was forced to play a sport for my physical education credit in high school, I chose tennis - arguably the most noncontact, least team-oriented sport possible.
Read MoreHow often in your business have you tried to be the entire body? I know I have. Accountant? Sure. Strategist? Of course. Owner, writer, editor, client services manager, administrative assistant, and tech support? Why not?
Read MoreIf you're like me, this time of year is a little nostalgic. Empty composition notebooks, pencils ready to be sharpened, fresh highlighters, and carefully organized binders all purchased with the intent to set you out on the right foot and learn something new. If pining for back-to-school supplies makes me a nerd, then so be it.
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