An Experience Consistently Delivered: Can Email Marketing Boost Your Brand?

This week, just like every other week, I got an email from Tinto, a small wine shop and tasting bar in my neighborhood. But this week it really struck me how consistently I actually open and read their emails. And it’s not just because I love wine and consistently hand over lots of my money to them in exchange for it.

Content MarketingRachel BurnsNovember 13, 2018email marketing, content marketing, email campaign, newsletter, email newsletter, brand, branding, small business, marketing, burn both ends, fireside sessions, content chop shop, content writer, online marketing, digital marketing

Burn Both Ends: Tickets are on SALE!

CAMPFIRE & CO. AND THE CONTENT CHOP SHOP HAVE COMBINED FORCES TO BRING YOU BURN BOTH ENDS, AN ALL-DAY CONFERENCE FOR GROWING BUSINESSES AND THE PEOPLE BEHIND THEM.

Fireside Session Spotlight: Love All Things Lovely

One of these connections we’ve made is with Heather Stevens, owner of Love All Things Lovely, and a participant at three of the four Hampton Roads Sessions. Heather has been a dream to have in our classes - asking important questions and bringing in the perspective of a true creative entrepreneur.

CommunityRachel BurnsNovember 8, 2017fireside sessions, workshops, love all things lovely, macrame, craft, creative, entrepreneur, small business owner, small business services, professional developmentComment

Fireside Session Spotlight: Your Home Girl

Today we’re highlighting a really unique business that involves, among other things, an overnight camp for grown women, flea markets, and Clementine - the cutest restored vintage Shasta camper you’ve ever seen.

CommunityRachel BurnsOctober 25, 2017fireside sessions, your home girl, coral caravan, camp, womens camp, adult camp, virginia beach, hampton roads, flea market, vintage, vintage camper, events, women's events

Fireside Sessions Arrive in Hampton Roads

This fall the sessions will take place at The Corner Gallery in the North Colley section of Norfolk, Virginia. This woman-owned small business is the perfect spot for our casual, 100% analog, creative workshops.

Collaboration Versus Competition

As an entrepreneur in the competitive world of businesses marketing services, I often feel at a disadvantage.

I’m not a competitive person. I was never into sports as a kid, although I was active and spent most of my time climbing trees and swimming. When I was forced to play a sport for my physical education credit in high school, I chose tennis - arguably the most noncontact, least team-oriented sport possible.

Get Nitty Gritty

There are only two Fireside Sessions left and I highly encourage you to sign up for one of these sessions as soon as possible. There are very limited seats available and as the first two have sold out, we anticipate the next two will as well, likely within the next two weeks. Next up is 03: The Nitty Gritty of Writing for the Web.

Rachel BurnsFebruary 28, 2017fireside sessions, writing for the web, workshops, training, marketing training, marketing, writing, professional writing, writing classes, small business classes, hampton roads, richmond, entrepreneur

Take Your Seat Around the Fire in 2017

For me, 2017 isn't about work/life balance, but rather - making the most out of all of my time, however I happen to be spending it.

Rachel BurnsJanuary 4, 2017fireside sessions, workshops, small business, training, richmond, campfire and co, the content chop shop, continuing education, small business training, marketing, advertising, branding, writing for the web, public relations, social media

Blogs about blogs

AND OTHER THINGS

Traditional marketing talks at people.

Content marketing talks with them.