Fireside Session Spotlight: Love All Things Lovely

One of these connections we’ve made is with Heather Stevens, owner of Love All Things Lovely, and a participant at three of the four Hampton Roads Sessions. Heather has been a dream to have in our classes - asking important questions and bringing in the perspective of a true creative entrepreneur.

CommunityRachel BurnsNovember 8, 2017fireside sessions, workshops, love all things lovely, macrame, craft, creative, entrepreneur, small business owner, small business services, professional developmentComment

Writing for the Web 101

Writing for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently.

Writing for the Web, Content MarketingRachel BurnsAugust 1, 2014writing, tips, business tips, marketing tips, writing for the web, copywriting, web writing, content marketing, content creation, best practices, the content chop shop, professional writing, services, small business services

Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.

Blogs about blogs

AND OTHER THINGS

Traditional marketing talks at people.

Content marketing talks with them.