If newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.

Writing for the Web, Content MarketingRachel BurnsOctober 1, 2014editorial calendar, professional writing, writing for the web, content, copy, copywriting, the content chop sho, the content chop shop, web copy, web content

Blogs about blogs

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Traditional marketing talks at people.

Content marketing talks with them.