Diving Deep, Not Wide, Into Social Media

Social media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?

Rachel BurnsSeptember 1, 2016social media, social media marketing, marketing, advertising, web content, digital content, social media messaging, social media for small business

Four Reasons Why Your Business Needs Content Marketing

whether you outsource your content creation or decide to take it on yourself, here are four compelling reasons to give good content a chance.

Content MarketingRachel BurnsMay 1, 2015content marketing, marketing for small business, marketing, advertising, social media, blog writing, web content, copywriting, professional writing, writing services, business services, the content chop shop

Make the Most of Your Content

When you create content, you want to get the most out of it.
You don't just write a blog then let it sit on your site, hoping someone will happen upon it and read it.

Content Marketing, Writing for the WebRachel BurnsApril 9, 2015content scheduling, content calendar, editorial calendar, content marketing, professional writing, content, copy, copywriting, writing for the web, web content, the content chop shop, business services, writing services

The Importance of Editorial Calendars

If newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.

Writing for the Web, Content MarketingRachel BurnsOctober 1, 2014editorial calendar, professional writing, writing for the web, content, copy, copywriting, the content chop sho, the content chop shop, web copy, web content

Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.

Content Marketing, Writing for the WebRachel BurnsJune 28, 2014information architecture, ia, content marketing, content design, web design, web content, professional writing, writing services, small business services, the content chop shop, chesapeake, virginia, richmond, marketing

Why You Should Be Blogging

Does your business website have a blog? If it doesn't, it should. This infographic explains why blogging is so critical to your site's search engine ranking and visibility.

Rachel BurnsMay 6, 2014blog, blogging, writing, writing services, professional writing, digital content, content marketing, writing for the web, web content, blogging for businesses, marketing

Blogs about blogs

AND OTHER THINGS

Traditional marketing talks at people.

Content marketing talks with them.