When you create content, you want to get the most out of it.
You don't just write a blog then let it sit on your site, hoping someone will happen upon it and read it.
If newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.
Read MoreDetermining how technology communicates with people falls into the broad categories of User Experience and User Interaction. (UX and UI, respectively). User Experience requires looking at myriad aspects of both the human and technology factors. See below:
Read MoreHow many times have you gotten to 90% on a project then spent days, weeks or even months waiting on the last 10% from your client? And how many times has that last 10% that you've been waiting on been content?
Read MoreWriting for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently.
Read MoreE-newsletters are an easy way to maintain contact with your customers or supporters. They can provide news, specials, events, contact information, and special coupons and deals for newsletter subscribers only.
Read MoreInformation Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.
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