Diving Deep, Not Wide, Into Social Media

Social media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?

Rachel BurnsSeptember 1, 2016social media, social media marketing, marketing, advertising, web content, digital content, social media messaging, social media for small business

Content's Role in the User Experience

Determining how technology communicates with people falls into the broad categories of User Experience and User Interaction. (UX and UI, respectively). User Experience requires looking at myriad aspects of both the human and technology factors. See below:

Writing for the WebRachel BurnsAugust 31, 2014user experience, ux, interaction design, interaction copy, writing for the web, digital content, UI copy, UI contnet, UX content, copywriting, the content chop shop, professional writing, technical writing, website content, website copy

Designers and Developers, Listen Up

How many times have you gotten to 90% on a project then spent days, weeks or even months waiting on the last 10% from your client? And how many times has that last 10% that you've been waiting on been content?

Content Marketing, Writing for the WebRachel BurnsAugust 15, 2014design, graphic design, developers, professional writing, web writing, writing for the web, copywriting, digital content, business services, professional services, chesapeake, richmond, hampton roads, tidewater, coastal virginia

Why You Should Be Blogging

Does your business website have a blog? If it doesn't, it should. This infographic explains why blogging is so critical to your site's search engine ranking and visibility.

Rachel BurnsMay 6, 2014blog, blogging, writing, writing services, professional writing, digital content, content marketing, writing for the web, web content, blogging for businesses, marketing

Blogs about blogs

AND OTHER THINGS

Traditional marketing talks at people.

Content marketing talks with them.