Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.

Content Marketing, Writing for the WebRachel BurnsJune 28, 2014information architecture, ia, content marketing, content design, web design, web content, professional writing, writing services, small business services, the content chop shop, chesapeake, virginia, richmond, marketing

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Traditional marketing talks at people.

Content marketing talks with them.